Public relations is many things but it is NOT advertising, NOT just a copy-paste job and it is NOT spin.
When times get tough or money is tight many companies instantly slash or eliminate their PR budget.
“If I was down to my last dollar, I’d spend it on public relations” - Bill Gates
You might agree that Bill Gates has found a bit of success during his career so perhaps he knows what he’s talking about.
In a recent article, our friends at Entrepreneur discussed the power of PR noting it is often overlooked and underestimated. Ours is a digital society and a 2018 study revealed that the average person spends 11 hours each day interacting with the media. If you want to connect with your target audience explore the best ways to reach them across the digital landscape.
If you don’t have a solid PR plan in place what are you waiting for? We can help.
You might also like: The Case for PR – A Back to Basics Examination