Some spokespeople think a wire service interview is a waste of time. They've got their eye set on the big guns -- Wall Street Journal, Barron's, New York Times, etc. -- and won't settle for less.
Not so fast! Don't discount a wire service interview!
Stories that go out "over the wire" appear in the feeds of numerous newsrooms. Your single interview may appear in multiple publications reaching a variety of audiences. The Barron's interview? Terrific, but it only spoke to the Barron's readers. Why limit your reach?
The Value of Wire Service Interviews infographic shows just how far the reach of a single interview can be. Your interview, appearing in multiple channels and across various forms of media including both print and online, will be seen by more of your target audience.
