We’ve gathered 15 top tips to help you prepare!
Know Your Audience and Message:
Understand the audience of the program and tailor your message accordingly. Identify the key points or messages you want to convey during the interview.
Research the Program:
Do your homework! Watch the show to learn more about the format, style and tone of the show. Review previous episodes or interviews to get a sense of the host's interviewing style.
Practice and Rehearse:
Rehearse your key messages and talking points. Consider practicing in front of a mirror or with a trusted colleague who can provide feedback. Practice answering questions you could be asked – both easy and more challenging ones.
Dress Appropriately:
Choose clothing appropriate for the show's audience and format. Avoid distracting patterns or colors that could interfere with the camera. Avoid wearing green in the event a green screen and graphics are used.
Body Language and Eye Contact:
Maintain good posture and make eye contact with the host and/or camera. Avoid fidgeting or excessive hand gestures.
Speak Clearly and Concisely: Use clear and concise language. Be sure to avoid using heavy jargon or acronyms unless you’re certain the audience knows the terms.
Relax:
Preparing for a media interview can be nerve wracking. Find a relaxation technique or breathing exercise that can help ease nervousness.
Speak at Natural Pace:
Avoid speaking too fast (or too slow!) Pausing briefly between sentences can help you gather your thoughts and emphasize key points.
Use Stories and Examples:
Using anecdotes can make your statements more relatable, memorable, and engaging.
Remember your Message:
Interviews are usually quite brief – stay focused and on message. If the topic strays, do your best to steer it back to your message. Avoid discussing politics, controversial or unrelated topics.
Prepare for Tough Questions:
Not every question will be easy. Practice and prepare for challenging questions that might come your way. Remain calm and focus on the message you want to deliver.
Be Respectful and Professional:
Treat the host, crew, and any other guests with respect. Showing the interviewer that not only are you an expert in your field, but also are easy to work with has the potential to result in future interviews.
Handle Technical Issues:
If you encounter technical issues, such as microphone problems or earpiece difficulties, stay calm and follow the guidance of the production team.
Express Gratitude:
After the interview, thank the host and the production team for the opportunity.
Review the Interview:
If the interview is going to be live have a friend record it. Afterward, review the interview and look for things that went well or areas that might be improved. When preparing for your next interview, work on improving those areas.
Media interviews are a great opportunity to share your message with a larger audience and position yourself as a thought leader. If you're in need of media training or even a refresher we can help!