Super Bowl LII returned a 47.4 Nielson rating. While not quite as many viewers as 2017, those are still respectable numbers!
With an estimated 55% of households tuned in, Super Bowl LII was a prime night for advertising.
With costs for a 30-second spot running more than $5 million dollars (see the cost of the spots over time), advertising teams were pulling out all the stops delivering their best from celebrity product placement, to pop culture, to Danny DeVito as an M&M come to life!
NPR highlighted some of the most talked about ads. What did you think? What were your favorites?