The internet continues to cause major disruptions in sales and marketing processes. Consumers can be overwhelmed by options and can get easily distracted by choices and options.
Funnels, also often referred to a customer/client journey, are made up of the steps taken before making a purchase.
There are two types of funnels and both are important to converting leads to customers:
Sales Funnel
The sales funnel follows the route a consumer takes as they build a relationship with your sales team.
Digital Marketing Funnel
The digital marketing funnel nurtures your prospects from the time they start their online research of your company and products and turns them into qualified leads for your sales team.
Our friends at Vistage break down the necessary steps of a digital marketing funnel in their recent blog post.