Media interviews aren't granted to everyone. Hard work goes into securing an interview - when you get one, make the most of it!
You worked hard for that mention or feature - now it's time to make it work for you!
Working with the media, unlike other sales activities, attracts investors directly and provides a third-party endorsement that can be reused over time to add credibility.
How can you get the most from your media effort?
Get permission
Check with the publication and obtain whatever permissions they require. Sometimes this is required even for a weblink
Compliance
Submit the piece to compliance including all necessary disclosures and making any required changes
Share it
You’ve got this great media piece – so spread the word!
- Post it to your website
- Share it on your social media pages using relevant hashtags and tagging the publication and reporter when applicable.
- Send an email to your database linking to the piece on your website
Sell it
Talk about the media mention during meetings with clients or prospects. The power of implied credibility is invaluable – use it to your advantage.
You’ve worked hard to get your good press – make sure you get the most out of it! It’s impossible to put a price on a great story in a credible publication and repurposing these pieces greatly multiplies their worth.
Need help with the reprint process or repurposing the piece? We can offer tips and suggestions, or we can help you do it!