There are many financial industry conferences hosted every year. Each event requires a hefty "investment" of time and resources. Choosing which conferences to attend each year can be a daunting task.
What's your goal?
Like many other parts of your PR and marketing plan, deciding which industry conferences to attend depends upon your goals and target audience.
Are your funds suited best for institutional investors, financial advisors or the retail sector?
Are you launching a new mutual fund or growing an established one?
With these questions in mind, you will be able to decide whether your money is best spent at large industry conferences or at smaller regional or firm-specific events.
Take a look at our "Mutual Fund Managers' Guide to Financial Advisor Conferences" for a quick glance at some of your choices.
